As company president, Melissa Geska takes a hands-on approach, helping oversee estimating, operations and project and business management. Melissa has emerged as an industry leader and was named one of Rochester Business Journal’s Women of Excellence in 2018, and shortlisted in 2018 and 2019 as an SBC Business Person of the Year finalist. Because of her tireless leadership, our subcontracting arm, US Ceiling Corp, received NYS’ most prestigious honor for M/WBEs in 2018: the Carey Gabay Excellence and Innovation Award. As part of her commitment to her community, Melissa works closely with the Urban League of Rochester in support of their varied initiatives, as well as other local non-profit organizations that help support and empower women. She is chairwoman of the Rochester Builder’s Exchange and serves on the Al Sigl Foundation board of governors. Melissa is also past president of the Greater Rochester Chapter of the National Association of Women in Construction.
Executive Vice President
With an ever-growing list of jobs and manpower, it was apparent that USC needed a dedicated, direct, knowledgeable and experienced champion of excellence, accuracy and safety. Gary Black meets each of those needs and then some. With decades of experience as a subcontractor and self-performer on projects of nearly all scopes, Gary brings his tremendous experience and attention to detail to the team. His contribution has been immediate and immense.
Vice President of Marketing & Communications
Sherry Jackson’s decades-long career has been characterized by professional excellence and high-quality work. She is a results-driven leader and proven relationship builder with a keen ability to strategize, streamline and effectively deliver. In her role as vice president of marketing and communications, Sherry develops strategies, tools and tactics to expand USC’s business in its key markets. She leads the marketing, branding, social media, advertising and communications efforts, focusing on growing brand awareness and enhancing employee and customer engagement.
Vice President of Business Development
Laura West brings a multitude of disciplines to our talented team. Her extensive knowledge of community outreach, marketing, real estate and program development makes her the perfect person to oversee our business development efforts. Laura holds a B.A. in psychology from the University of Rochester and is an SOS (Save our Sodus) board member and co-founder of the Rochester Business Hall of Fame. She is a former board member for the American Red Cross and Habitat for Humanity, and has served as a United Way volunteer. Laura is also a local real estate investor and NYS licensed salesperson, working in commercial and residential sales.
Director of Finance
As a multidisciplinary and innovative finance and accounting professional, Tom Scanlon oversees our accounting operations, including financial planning, analysis and reporting, as well as ensuring compliance with financial polices and controls. Tom brings aboard his solution-driven style, making him a valued and productive member of the team.
Safety Coordinator & USC Academy Director
As safety coordinator for US Ceiling, Casey Johnson strives to set standards that ensure safe working conditions for our employees. From supervising activities and inspecting equipment and property to identifying strategies and implementing procedures to prevent future accidents, Casey’s drive, curiosity and expertise make him a tremendous asset to our team. He also oversees our USC Academy initiative, an internal training program designed to bolster the skills of our existing workforce, as well as partner with community groups that support diversity and the development and increase of skilled tradespeople.
Strong and transparent communication, an ability to multitask, staying organized and building relationships with her clients is what makes Geriann Alford a standout in the industry. She is dedicated to making sure that USC is seen as a quality-driven company and that its success lies within the relationships built through integrity, collaboration and community.